Archive | April, 2014

Do We Really Need to Know Why?

25 April

Scott McDonald, Senior Vice President of Market Research at Condé Nast, (coincidentally, my brother) recently gave a talk to the Marketing Science Institute (MSI) entitled “Social, Technological and Economic Forces Affecting Market Research Over the Next Decade.” [The Deck. Scroll down for video.] One of the more controversial predictions was that within the next decade, […]