Archive | September, 2014

Marketing to Moms

30 September

Marketing to moms is big business, as dedicated market research communities for BabyCenter and Wal-Mart prove. SayWhat Digital Strategy and Community Platform partner Carole McManus wrote about the seven things marketers must keep in mind when engaging with moms. In her work with ZoomPanel Moms, an online community targeted towards mothers across the U.S., she […]