Archive | October, 2014

Crowdsourcing Innovation

16 October

Crowdsourcing has come of age in the nine years since James Surowiecki’s The Wisdom of Crowds was first published.  Clothing crowdsource sites BetaBrand and Threadless contain costs and maximize on the cool factor by only manufacturing the designs that have fan support. Kickstarter crowdfunding brought the Pebble smart watch and Goldieblox building toys into being. […]

Lost in Translation

07 October

  Recently we conducted a survey for the PR team of a start-up. Our surveys were conducted with an international audience across nine countries, and we had them translated into seven different languages. The tone of the survey was lighthearted, meant to engage with an amusing subject matter. Before sending the survey, in an abundance […]