Archive | November, 2014

The Secret to Sharing Economy Success: Know Your Customer

20 November

When people talk about “the sharing economy”, they’re usually referring to personal services like TaskRabbit, transportation services like Uber and Lyft, or short-term rental space, like Airbnb. But platforms for connecting sellers to consumers are also changing the way people dress for parties (Rent the Runway), fund their artistic endeavors (Kickstarter), and even shop for […]

“I Love My Dog” – Market Research Online

06 November

It’s estimated that pet owners spent $350 million this year on Halloween costumes for their pets. Devoted dog lovers are treating Fido to physical therapy, dog yoga (“Doga”) and even red-carpet dog parties. The goal of keeping pets healthy while controlling the cost of vet bills has spawned a boom in the pet insurance industry […]