December 2014

December 12 2014

Holiday Shopping Trends Part II: Omnichannel Shopping

Deb M. Consumer Research, Holiday, Retail

In our last post, we talked about how mobile is changing the way people do their Black Friday and Cyber Monday shopping. A study by IBM found that in 2014, one in four Black Friday online purchases were made on a mobile device. “This year was probably the first holiday season that we really saw […]

December 4 2014

Holiday Shopping Trends: Beyond Cyber Monday

Deb M. Consumer Research, Holiday, Retail holiday_shopping

This year saw a backlash against the recent trend of Black Friday holiday shopping creeping into Thanksgiving day. According to CNN Money, “opening on Thanksgiving does little to boost sales, according to the data from recent years. Instead, it merely shifts some shopping that would have been done on Black Friday to Thursday….On top of […]