Archive | January, 2015

Best Social Listening Tools

29 January

As social media management tools like Hootsuite and Sprout Social have become more sophisticated, they have expanded their dashboards to better accommodate “social listening.” By tapping the rich data available in social media, social listening can help brands with competitive analysis (What are other brands doing that we could be doing better?), determining consumer sentiment […]

3 FAQs About Qualitative

10 January

As we launch into a new year, you may be thinking about where qualitative research fits into your planning, and what you should expect from the process. In our discussions with new clients, certain questions come up fairly frequently, especially these: 1) How many questions can we ask participants? If you are asking this question, […]