Archive | June, 2015

Father’s Day Social Insights

17 June
dad_slide

Market researchers are leveraging social listening and big data to get a handle on emerging Father’s Day trends, forming a decidedly modern view of the holiday that is worlds away from the traditional necktie and aftershave gifts. Experian reports that online searches for “Father’s Day” tend to begin just as Mother’s Day is ending. Among […]

June Weddings

08 June
wedding

Despite the economic downturn and changing views about the institution, the wedding industry is a $54 billion dollar business, with the average wedding costing upwards of $25,000. And June still remains the most popular month to get married (10.8% of weddings happen then), followed closely by August (10.2%). A recent Harris Poll showed generational shifts […]