Archive | September, 2015

Exploring the “Harmless Trend” in Sustainable Products

21 September

SayWhat conducted a series of studies for a large consumer packaged goods company to explore the “harmless trend” – i.e., changing consumer perceptions about sustainable products for hair and skin that are better for you and the environment. Our takeaways from these studies helped these marketers to better understand consumers’ expectations of “natural” skin and […]