Archive | October, 2015

Are Trolls a Threat to Online Reviews?

21 October
Internet Trolls

Online user reviews have become increasingly important in consumers’ purchasing decisions, giving what The Harvard Business Review characterizes as “a rich, specific sense of what it’s like to own or use the goods they’re considering” before buying. As a result, more and more “troll” companies have sprung up, offering help to companies that want to […]