Archive | March, 2016

Myths, Truths and Changes in Qualitative Research

25 March

Qualitative research is practiced by a relatively small group of people seeking answers to questions about humans and our relationship to the world we inhabit. The sub-category known as qualitative market research is especially misunderstood. Perhaps this is because things change more rapidly in the business world than in the academic world. Whatever the reasons, […]

Information Empathy and Infographics

17 March

Edward Tufte, the father of data visualization, turned 74 earlier this week. Tufte is a fellow of the American Statistical Association, and has written extensively on the value of beautifully designed data illustrations, with respect for the reader’s time and intelligence of main concern. He coined the term “chartjunk” – the visual elements that clutter […]