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6 Holiday Trends for 2015

08 December

With the 2015 holiday season in full swing, here are the latest trends and stories that caught our attention:

Photo credit: Wonderlane on Flickr

Photo credit: Wonderlane on Flickr

  • The backlash against stores starting “Black Friday” on Thanksgiving (sometimes even before the pumpkin pie has been served!) continued this year. In a refreshing return to normalcy, REI, Costco, Nordstrom and other chains chose to give their employees the day off instead of fueling the holiday shopping rush.
  • The 11.7% increase in digital shopping dominated the news reports about Cyber Monday. When all is said and done, it’s estimated that online purchases will account for $1 out of every $7 in holiday spending.
  • IBM’s Watson (the super computer you may remember from the game show “Jeopardy“) is using Big Data to help shoppers find the hottest gifts this season.
  • Even in the digital age, good old-fashioned holiday window displays still draw shoppers and influence 24% of holiday purchases.

Are you seeing any new or surprising trends this season? Let us know in the comments or tweet us @SayWhatcr.

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