Archive by Author

Myths, Truths and Changes in Qualitative Research

25 March

Qualitative research is practiced by a relatively small group of people seeking answers to questions about humans and our relationship to the world we inhabit. The sub-category known as qualitative market research is especially misunderstood. Perhaps this is because things change more rapidly in the business world than in the academic world. Whatever the reasons, […]

Information Empathy and Infographics

17 March

Edward Tufte, the father of data visualization, turned 74 earlier this week. Tufte is a fellow of the American Statistical Association, and has written extensively on the value of beautifully designed data illustrations, with respect for the reader’s time and intelligence of main concern. He coined the term “chartjunk” – the visual elements that clutter […]

Forging New Product Categories

12 January

Energems was recently accepted as a member at the Council for Responsible Nutrition paving the way for a totally new product category: supplemented chocolates. We hear a lot about “disruption” of existing categories, but defining a whole new product category is equally innovative and requires a firm grasp on consumer attitudes and behavior to be […]

Focus Groups: Planning for Success

16 December

I was recently asked to answer this question about focus groups on Quora: What type of information do market research firms request from their clients to successfully conduct focus groups? What is the optimal format for this information? My answer may be useful for those of you who are considering conducting focus groups in the […]

6 Holiday Trends for 2015

08 December

With the 2015 holiday season in full swing, here are the latest trends and stories that caught our attention: The backlash against stores starting “Black Friday” on Thanksgiving (sometimes even before the pumpkin pie has been served!) continued this year. In a refreshing return to normalcy, REI, Costco, Nordstrom and other chains chose to give their […]

The Neuroscience Behind Print Advertising

02 December

Magazine content is now available in more formats than ever, through the web, mobile apps, streaming video, and even podcasts. But marketers and advertisers shouldn’t be too quick to count print media out just yet. In a recent white paper from MPA – The Association of Magazine Media, Scott McDonald writes about the lasting impact […]

Are Trolls a Threat to Online Reviews?

21 October
Internet Trolls

Online user reviews have become increasingly important in consumers’ purchasing decisions, giving what The Harvard Business Review characterizes as “a rich, specific sense of what it’s like to own or use the goods they’re considering” before buying. As a result, more and more “troll” companies have sprung up, offering help to companies that want to […]

Exploring the “Harmless Trend” in Sustainable Products

21 September

SayWhat conducted a series of studies for a large consumer packaged goods company to explore the “harmless trend” – i.e., changing consumer perceptions about sustainable products for hair and skin that are better for you and the environment. Our takeaways from these studies helped these marketers to better understand consumers’ expectations of “natural” skin and […]