It’s rare that we find out what happens with the insights we deliver after a project is completed. But recently Brian Myers, Associate Partner, shared a story with me that stopped me in my tracks.
Recruiting is the life blood of the qualitative market research industry. Without recruiters we have few good options for finding the people we need to talk to. The recruiter’s job is not that easy.
Kitchen Stories is an endearing film from 2003 about a real life market research study conducted in Norway during the 1950′s. It is a must see if you are in the market research field.