Archive by Author

Amazon Go and Uber: Where To Next?

14 December

  Earlier this month, news outlets were buzzing about Amazon Go, Amazon’s latest foray into brick and mortar shopping. Using the Amazon Go app, shoppers log in, pull goods from the shelves, and using a combination of “computer vision, sensor fusion, and deep learning,” the shopper’s account is charged for the items they select. The […]

Pokemon Go’s Race Problem

30 August

  Unless you’ve been hiding under a rock the past couple of months, you’ve heard of the runaway success of the mobile game Pokemon Go, which quickly surpassed Candy Crush and Draw Something as the most-downloaded U.S. mobile game ever. Players seek out and catch the “pocket monsters” in the augmented reality game using Poke […]

Do We Really Need to Ask? Part 2

01 August

Deb’s post about whether there’s a need to ask gender on screening questionnaires made me recall a conversation she and I had about a different survey. Deb and I have been colleagues and friends for years now, so I felt comfortable asking her why she worded one of the questions this way: What is your current marital status? Married/living with partner […]

Aziz Ansari’s Surprising Lessons for Marketers

11 November

Aziz Ansari’s Netflix series Master of None is being praised for its funny and thoughtful examination of race, family and gender dynamics. It’s so good it inspired me to take a second look at his book about love and relationships, Modern Romance. Or rather, take a second listen, since I have the audio book as […]

Father’s Day Social Insights

17 June
dad_slide

Market researchers are leveraging social listening and big data to get a handle on emerging Father’s Day trends, forming a decidedly modern view of the holiday that is worlds away from the traditional necktie and aftershave gifts. Experian reports that online searches for “Father’s Day” tend to begin just as Mother’s Day is ending. Among […]

Mother’s Day by the Numbers

07 May

Housekeeping, cleaning, cooking, chauffering, homework help—what are the everyday tasks the average mother performs worth? Insure.com’s annual assessment, based on median wage data from the Bureau of Labor Statistics, sets Mom’s 2015 market value at $65,284. That’s an increase of 3.7% percent from last year, up 9.1% from 2013. Though mothers are rarely compensated monetarily […]