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Kiss the Messenger

23 October

An occupational hazard for a researcher is exposing negative feedback about a client’s brand or a product. This can be especially dicey when talking with people in real time when clients are present. Tech-centric companies have a bad rep for blaming users and/or researchers when the developers watch people struggle to figure out how to […]

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The Curated Self: Part II

05 June

Part I of this series “Fact, Fiction and the Curated Self” explains how qualitative researchers explore the story people tell about themselves: their motivations, perceptions, desires, needs and beliefs. These stories are not about facts or behaviors. Behavioral data are observable in our digital footprints. On the other hand, the story people tell about themselves […]

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Fact, Fiction and the Curated Self

10 May

That idea that people distort the “truth” when telling you about themselves is nothing new to seasoned qualitative researchers. My first research job out of grad school involved interviewing jail detainees about their drug and unsafe sex behaviors. Being let out of their cell to talk to the lady with the clipboard and drink the […]

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Top 5 NEW Predictions for Market Research in 2017

30 January

It’s crystal ball time again. What will 2017 mean for market research? Some predictions seem to get trotted out year after year, like “Expect greater demand for actionable insights” or “Increased automation and more technology-based solutions will become the norm”. These are important deliverables and solutions, but demand for them isn’t cyclical, and never really […]

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Amazon Go and Uber: Where To Next?

14 December

  Earlier this month, news outlets were buzzing about Amazon Go, Amazon’s latest foray into brick and mortar shopping. Using the Amazon Go app, shoppers log in, pull goods from the shelves, and using a combination of “computer vision, sensor fusion, and deep learning,” the shopper’s account is charged for the items they select. The […]

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If the Suit Fits…

21 September

Nonbinary and Gender Non-conforming Fashion In my work in qualitative research, gender identity and labels come up regularly, and their intersection with the fashion world has taken a fascinating turn of late. Nonbinary.org, a wiki for nonbinary gender education and advocacy explains that “some nonbinary people like clothes that don’t give any female or male […]

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Do We Really Need to Ask? Part 2

01 August

Deb’s post about whether there’s a need to ask gender on screening questionnaires made me recall a conversation she and I had about a different survey. Deb and I have been colleagues and friends for years now, so I felt comfortable asking her why she worded one of the questions this way: What is your current marital status? Married/living with partner […]

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Gender: Do we really need to ask?

04 June

I’m a qualitative researcher, and I regularly write screening questionnaires. The basic demographic questions we have asked for decades are: age, gender, marital status, education, employment and sometimes ethnicity. We do this for two reasons: 1) to ensure we include a mix of people, and 2) to exclude people who have no experience or interest […]

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