Recently we conducted a survey for the PR team of a start-up. Our surveys were conducted with an international audience across nine countries, and we had them translated into seven different languages. The tone of the survey was lighthearted, meant to engage with an amusing subject matter. Before sending the survey, in an abundance […]
Marketing to moms is big business, as dedicated market research communities for BabyCenter and Wal-Mart prove. SayWhat Digital Strategy and Community Platform partner Carole McManus wrote about the seven things marketers must keep in mind when engaging with moms. In her work with ZoomPanel Moms, an online community targeted towards mothers across the U.S., she […]
Scott McDonald, Senior Vice President of Market Research at Condé Nast, (coincidentally, my brother) recently gave a talk to the Marketing Science Institute (MSI) entitled “Social, Technological and Economic Forces Affecting Market Research Over the Next Decade.” [The Deck. Scroll down for video.] One of the more controversial predictions was that within the next decade, […]
It was opening night, the middle of the second act. As the lights came up the Seven Dwarves carried (Black) Snow White’s poisoned body onstage singing the funeral dirge. But the piano was playing “High Ho.” We had skipped a scene! One more dress rehearsal would have helped. The head dwarf whispered, ventriloquist style: “Take […]
It’s rare that we find out what happens with the insights we deliver after a project is completed. But recently Brian Myers, Associate Partner, shared a story with me that stopped me in my tracks.
Recruiting is the life blood of the qualitative market research industry. Without recruiters we have few good options for finding the people we need to talk to. The recruiter’s job is not that easy.
Kitchen Stories is an endearing film from 2003 about a real life market research study conducted in Norway during the 1950′s. It is a must see if you are in the market research field.