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Fact, Fiction and the Curated Self

10 May

That idea that people distort the “truth” when telling you about themselves is nothing new to seasoned qualitative researchers. My first research job out of grad school involved interviewing jail detainees about their drug and unsafe sex behaviors. Being let out of their cell to talk to the lady with the clipboard and drink the […]

Top 5 NEW Predictions for Market Research in 2017

30 January

It’s crystal ball time again. What will 2017 mean for market research? Some predictions seem to get trotted out year after year, like “Expect greater demand for actionable insights” or “Increased automation and more technology-based solutions will become the norm”. These are important deliverables and solutions, but demand for them isn’t cyclical, and never really […]

Forging New Product Categories

12 January

Energems was recently accepted as a member at the Council for Responsible Nutrition paving the way for a totally new product category: supplemented chocolates. We hear a lot about “disruption” of existing categories, but defining a whole new product category is equally innovative and requires a firm grasp on consumer attitudes and behavior to be […]

Exploring the “Harmless Trend” in Sustainable Products

21 September

SayWhat conducted a series of studies for a large consumer packaged goods company to explore the “harmless trend” – i.e., changing consumer perceptions about sustainable products for hair and skin that are better for you and the environment. Our takeaways from these studies helped these marketers to better understand consumers’ expectations of “natural” skin and […]