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Fact, Fiction and the Curated Self

10 May

That idea that people distort the “truth” when telling you about themselves is nothing new to seasoned qualitative researchers. My first research job out of grad school involved interviewing jail detainees about their drug and unsafe sex behaviors. Being let out of their cell to talk to the lady with the clipboard and drink the […]

Aziz Ansari’s Surprising Lessons for Marketers

11 November

Aziz Ansari’s Netflix series Master of None is being praised for its funny and thoughtful examination of race, family and gender dynamics. It’s so good it inspired me to take a second look at his book about love and relationships, Modern Romance. Or rather, take a second listen, since I have the audio book as […]

Father’s Day Social Insights

17 June

Market researchers are leveraging social listening and big data to get a handle on emerging Father’s Day trends, forming a decidedly modern view of the holiday that is worlds away from the traditional necktie and aftershave gifts. Experian reports that online searches for “Father’s Day” tend to begin just as Mother’s Day is ending. Among […]