[tippy title=”Self”]We conducted focus groups with readers to identify what constitutes compelling content and what drives engagement with the magazine.[/tippy]
[tippy title=”TeenVogue”]We work with the TeenVogue team using qualitative methods to engage the “It Girls” and gather insights about a variety of fashion brands.[/tippy]
[tippy title=”Golf Digest”]We conducted golf buddy groups with millennial readers as well as groups with Gen X and Boomer readers to help Golf Digest understand the mindset of younger golfers and explore common ground across generations.[/tippy]
[tippy title=”Oprah Magazine”]We conducted focus groups to help the magazine transition after the Oprah television show went off the air.[/tippy]
[tippy title=”Warner Bros”]We conducted focus groups with the daytime television audience to help The Ellen Degeneres Show to explore new ways to engage the audience.[/tippy]
St. Louis Post Dispatch
Milwaukee Journal Sentinel
[tippy title=”Yahoo”]We conducted focus groups to help Yahoo! develop its online personal growth offerings.[/tippy]
[tippy title=”HP”]We interviewed early adopters of the HP Sprout to help the product team evolve this new product category by incorporating the consumer’s point of view.[/tippy]
[tippy title=”Neato Robotics”]We worked with Neato Robotics to conduct an international survey among consumers to explore attitudes about vacuuming.[/tippy]
[tippy title=”Rent the Runway”]We conducted focus groups to help RTR get more intimate with their customers, identify strategies to attract new customers and generate new ways to engage them.[/tippy]
[tippy title=”PowerReviews”]We conducted a multi-phase project including focus groups with end users, telephone interviews with B2B customers and a survey of both groups to identify key variables that drive growth in the online review category.[/tippy]
[tippy title=”BookRenter.com”]We conducted focus groups with college students to explore their mindset with respect to acquiring books, and to test new messaging and visual branding directions.[/tippy]
[tippy title=”Chegg”]We talked with college students in small groups of friends to learn about college life, the role of technology and how they feel about advertising and advertisers.[/tippy]
[tippy title=”Yoplait”]We launched an online community of Wal-Mart Shoppers to explore the Pink Ribbon campaign and which types of causes connect emotionally with consumers, and why.[/tippy]
Old El Paso
Uncle Toby’s Oats
[tippy title=”Johnson & Johnson”]We have launched and moderated numerous online community forums across J & J skin care brands to explore a variety of questions including perceptions of concentrated products; the meaning of ‘natural’ in skin care; experiential associations with body wash products to name a few.[/tippy]
Clean & Clear
Linens ‘n Things
The Home Depot
And More . . .
Teach for America
Bank of America
[tippy title=”United Health Care”]We launched an online community to help UHC gauge the liklihood of adoption among a 65+ age group for its mobile pharmacy app and to provide insight into how to serve its member market.[/tippy]
Physician’s Reimbursement Fund
World Gold Council
Peninsula Jewish Community Center
Prophet Brand Strategy
Penn Schoen & Berland
Personas Case Study This case study summarizes four personas that emerged from focus groups conducted in partnership with an online textook company to help the marketing team.
Social Listening Case Study This case study details Del Monte’s quest to understand consumer sentiment during the pet recall of 2007 when social listening first began.
New Product Positioning Case Study This case study illustrates how we used an online community to help an innovation company determine the best way to position a new energy supplement product.
Rent the Runway Case Study This case study highlights Rent the Runway’s first qualitative exploration among its customers to gather in-depth information on their lifestyles, motivations and feelings about the company.
Digital Magazines This case study synthesizes a series of studies that focused on understanding the consumer experience of magazines on tablets, particularly the iPad.
Frito-Lay Innovation Community This case study tells the story of a two-year online community of Frito-Lay employees whose purpose was to gather innovative ideas.