Tag Archives: advertising

Kiss the Messenger

23 October

An occupational hazard for a researcher is exposing negative feedback about a client’s brand or a product. This can be especially dicey when talking with people in real time when clients are present. Tech-centric companies have a bad rep for blaming users and/or researchers when the developers watch people struggle to figure out how to […]

The Curated Self: Part II

05 June

Part I of this series “Fact, Fiction and the Curated Self” explains how qualitative researchers explore the story people tell about themselves: their motivations, perceptions, desires, needs and beliefs. These stories are not about facts or behaviors. Behavioral data are observable in our digital footprints. On the other hand, the story people tell about themselves […]

The Neuroscience Behind Print Advertising

02 December

Magazine content is now available in more formats than ever, through the web, mobile apps, streaming video, and even podcasts. But marketers and advertisers shouldn’t be too quick to count print media out just yet. In a recent white paper from MPA – The Association of Magazine Media, Scott McDonald writes about the lasting impact […]