Tag Archives: ethnography

The Curated Self: Part II

05 June

Part I of this series “Fact, Fiction and the Curated Self” explains how qualitative researchers explore the story people tell about themselves: their motivations, perceptions, desires, needs and beliefs. These stories are not about facts or behaviors. Behavioral data are observable in our digital footprints. On the other hand, the story people tell about themselves […]

Method or Madness?

09 August

Designing the best method for conducting qualitative research is an important first step in the process. Skipping this step can lead to madness. When I meet with a new client, I consult with them to determine the best method to uncover the insights they need. What kind of business decisions depend on these insights? What […]