focus group – SayWhat Consumer Research

February 29 2016

Personas in Marketing and Product Design

Deb M. Consumer Research focus group, marketing, persona, product design, qualitative, segmentation

With guest blogger, Margaret Boothroyd. What is a persona? According to the Oxford English Dictionary, it is “the aspect of a person’s character that is presented to or perceived by others,” or “a role or character adopted by an author or actor.” In the world of product design and marketing, the term persona is used […]