magazines

December 2 2015

The Neuroscience Behind Print Advertising

Deb M. Consumer Research advertising, digital_magazines, magazines, neuroscience

Magazine content is now available in more formats than ever, through the web, mobile apps, streaming video, and even podcasts. But marketers and advertisers shouldn’t be too quick to count print media out just yet. In a recent white paper from MPA – The Association of Magazine Media, Scott McDonald writes about the lasting impact […]

April 16 2015

Millenials & the Future of Golf

Deb M. Consumer Research golf, magazines, media, millenials, sports

Golf is changing for a variety of reasons from culture to climate change. Younger golfers are bringing a new mindset to the game and drought conditions, especially in California suggest that brown may be the new green. Though the overall number of players has decreased year over year, PGA of America president Ted Bishop says […]