Tag Archives: marketing

The Curated Self: Part II

05 June

Part I of this series “Fact, Fiction and the Curated Self” explains how qualitative researchers explore the story people tell about themselves: their motivations, perceptions, desires, needs and beliefs. These stories are not about facts or behaviors. Behavioral data are observable in our digital footprints. On the other hand, the story people tell about themselves […]

Fact, Fiction and the Curated Self

10 May

That idea that people distort the “truth” when telling you about themselves is nothing new to seasoned qualitative researchers. My first research job out of grad school involved interviewing jail detainees about their drug and unsafe sex behaviors. Being let out of their cell to talk to the lady with the clipboard and drink the […]

Top 5 NEW Predictions for Market Research in 2017

30 January

It’s crystal ball time again. What will 2017 mean for market research? Some predictions seem to get trotted out year after year, like “Expect greater demand for actionable insights” or “Increased automation and more technology-based solutions will become the norm”. These are important deliverables and solutions, but demand for them isn’t cyclical, and never really […]