Tag Archives: trends

Ethnography is Up!

28 December

Ethnographic studies have gained popularity over the past few years in the market research industry. Why? Probably because people became disenchanted with the misuse of the focus group. And because market research has its trends. I don’t dispute that the focus group has seen its share of misuse. But I’m noticing that ethnography is often […]

Top 5 NEW Predictions for Market Research in 2017

30 January

It’s crystal ball time again. What will 2017 mean for market research? Some predictions seem to get trotted out year after year, like “Expect greater demand for actionable insights” or “Increased automation and more technology-based solutions will become the norm”. These are important deliverables and solutions, but demand for them isn’t cyclical, and never really […]