value proposition – SayWhat Consumer Research

June 5 2017

The Curated Self: Part II

Deb M. Consumer Research, Fashion, Focus Groups advertising, audience, brand strategy, closet ethnographies, closet ethnography, communications strategy, consumer motivation, customer motivation, ethnography, fashon, marketer, marketing, marketing strategy, message, messaging, promotion, qualitative research, reach, romance fiction, target customer, target markets, value proposition

Part I of this series “Fact, Fiction and the Curated Self” explains how qualitative researchers explore the story people tell about themselves: their motivations, perceptions, desires, needs and beliefs. These stories are not about facts or behaviors. Behavioral data are observable in our digital footprints. On the other hand, the story people tell about themselves […]