An occupational hazard for a researcher is exposing negative feedback about a client’s brand or a product. This can be especially dicey when talking with people in real time when clients are present. Tech-centric companies have a bad rep for blaming users and/or researchers when the developers watch people struggle to figure out how to […]
That idea that people distort the “truth” when telling you about themselves is nothing new to seasoned qualitative researchers. My first research job out of grad school involved interviewing jail detainees about their drug and unsafe sex behaviors. Being let out of their cell to talk to the lady with the clipboard and drink the […]
As we launch into a new year, you may be thinking about where qualitative research fits into your planning, and what you should expect from the process. In our discussions with new clients, certain questions come up fairly frequently, especially these: 1) How many questions can we ask participants? If you are asking this question, […]