leadership development – SayWhat Consumer Research

October 23 2017

Kiss the Messenger

Deb M. Consumer Research advertising, brand narrative, brand story, brand strategy, brand_identity, communications audit, communications strategy, communications testing, education equity, education research, focus groups, graduates, kill the messenger, leadership development, marketing, market_research, millenials, non-profit organization, qualitative research, qualitative_research, social_listening, teach for america

An occupational hazard for a researcher is exposing negative feedback about a client’s brand or a product. This can be especially dicey when talking with people in real time when clients are present. Tech-centric companies have a bad rep for blaming users and/or researchers when the developers watch people struggle to figure out how to […]